Why Not Us?
It was the question we finally asked ourselves. After years of endless meetings in corporate offices and executing ideas from executives we didn’t always agree with, it started with a question. Could we actually do this? For 16 years we thought about what we would do instead…if it were our decision. There is only so long you can dream before you have to execute. I had worked in web merchandising, inventory planning, and ecommerce my whole career. Sarah had spent her career in merchandising, product development, partnerships, and brand strategy. Our skill sets were complementary. We had the product idea for women’s golf clothing for almost 2 decades. Why not us? Why not now? Our most recent jobs launching a new ecommerce site and living through a start-up were the final experiences we needed to feel confident. We began to envision a polo that we could wear for golf, but also out to lunch, or chasing our kids at the playground. It had to be comfortable, but flattering. Classic and appropriate but with an edge. Inspired by men’s polos, we combined our favorite parts of multiple polos to create our Short Sleeve Polo. When we saw women wearing their husbands golf shirts on 2 separate occasions during the Summer of 2019, we knew we had our key item. From there we imagined a dress version – because everyone needs a functional, flattering coverup for the pool or beach. Thanks for being here to help us make our dream come true!